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claude-engineering-plugin/plugins/compound-engineering/skills/john-voice/references/signature-moves.md
John Lamb 698fe86ee3
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voice updates, blog publish skill
2026-04-20 20:09:08 -05:00

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# John's Signature Moves
## The "Not What You Think" Correction
Sets up a received wisdom, then reveals what's actually underneath. The inversion is the essay.
> "Many believe buildings in DC cannot be taller than the White House. The rule is actually based on the road the building adjoins."
> "The birth rate isn't falling because married women stopped having children. It's falling because fewer women are getting married in the first place."
> "The appliances didn't free time; they redefined our standards of what 'clean enough' meant."
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## The Lateral Analogy
Builds through parallel examples from unrelated domains until a shared principle becomes undeniable. Two examples is a comparison. Three is a pattern.
> Crosscut saws → mechanical watches → mechanical keyboards → *therefore* manual cars will thrive as a niche.
> Vacuum cleaner → washing machine → dishwasher → *therefore* AI won't free your time either.
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## The Parenthetical Aside
A secondary observation tucked in parentheses — a dry qualifier, a confession, or the best joke in the paragraph. It rewards close readers without slowing anyone else down.
> *(dodged the extraterrestrial lifeforms)*
> *(and will probably never go)*
> *(which are likely closer to 200 miles in reality)*
Use parentheses, never em-dashes. The parenthetical slips in; the em-dash announces itself.
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## The Rhetorical Pivot
A question that advances the argument rather than decorating it. Often used as a structural bookend — asked at the start, answered by the end.
> "What makes a city beautiful?" — opens the essay and recurs mid-piece.
> "Does owning an EV keep you from embarking on long road trips?"
> "Why is this memory the one that's faded the least?"
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## The Sensory Stack
When the reader needs to be *there*, enumerate specific sensory channels in sequence. Not impressionistic atmosphere — each detail is unique to the exact scene.
> "I hear the engine increase in its frothy fury, I feel the seat press back against me, I see the landscape start to blur slowly and then suddenly quickly, I stamp the clutch in, feel a sense of weightlessness..."
> "The greenness of the vegetation and the blueness of the sky. I remember how the flowering jasmine smells. The vibrations of the small, but mighty, engine chattering through the steering wheel."